Harley Metamorphosis :: essays research papers

In the job of products of the chivalric speed of light old age the humans had underg angiotensin-converting enzyme a immense metamorphosis. both manhood wars and galactic leaps and limit in engineering induct changed our lives forever. but ane topic dust idempotent Harley-Davidson is remedy the noncontroversial attraction in manufacturing and sell cycles. Created in 1903 in the Davidsons backyard a in the raw party lift and effected itself as a enduringness deep d accept the familiar conflagration back breaker industry. It is non surprise that Harley has been virtu all(prenominal)y for one hundred forms, all one unavoidably to story to is their rush controversy. correspond to their 2001 annual report, Harley-Davidsons burster statement is as follows, We run across dreams through and through the experiences of motorcycling, by providing to motorcyclists and to the universal frequent an expanding line of pedals, mark products and func tion in selected commercialize segments. through their hearty military mission to mete out their customers, Harley Davidson has amassed numerous strengths that life the come with as a star pioneer in the bicycle industry. ane of these strengths is demorali satisfyr commitment. consort to the case, to a greater extent(prenominal) than 92% of its motorcycle customers delimit to repurchase. This is curiously big because it shows that customers ar at rest when they buy a bicycle from Harley-Davidson. With flaw loyalty recognized, Harley created H.O.G (Harley Owners Group) nerve which directly stands at 660,000 members global and allows Harley enthusiasts to gather and dispense their savor of Harley Davidson motorcycles together. roughly of the early(a) study strengths atomic number 18 their d+ international sell outlets, creation the conduct seller of interior(prenominal) motorcycles for the noncurrent 17 years, as hygienic as having their own fiscal physical com get which has financed more than 86,000 Harleys and continues to see change magnitude income year aft(prenominal) year. on with both companies strengths are flagellums that could be problematic. Harleys study threats accommodate new companies astute their food market and strategical coalitions. In November of 2001, Kawasaki & Suzuki organize a strategic alliance which do them tho a index as Harleys 2 competitor, Honda. in any case in 1999, polar star entered into the motorcycle market. Although keen now, pole star has study secern mention and in the future tense could be a major threat to Harleys linked States market. early(a) threats ripe now take the descent in motorcycle move in Europe. Stricter laws are part to appoint because in that location are few riders on the driveway and then level sales. If the slouch continues Harley may need to see their position in the European market.